Shortform (15, :30, :60) is awesome. With some exceptions.
The problem with most locally-produced commercial video is what I'd call "see'n say." That's where whatever the anouncer says appears on the screen in tandem. VO says "SALE!" Graphics say "SALE!" Announcer says "Limited time only." Graphics say "LIMITED TIME ONLY." Maybe it's just us, but. Isn't more engaging when the audio and the video work together to tell a story, but in ways that use the strength of each medium to get to a place while taking slightly different paths?
(That's rhetorical, by the way.)
Dan.McColly@REVENUEproduce.com
208-742-4277
Portfolio - Video/shortform
Master Plumbing 2x :15 2 of a series of five. All shot in one day.
Greenwood's Ski Haus :30 The chalet featured is sort of their icon. So we made it a thing.
Audi Boise :30 No tricky video effects, just tricky parking.
High-end mall. A $50 AfterEffects template and some "no talent required" b-roll. While the audio carries the story.
94.9 the River :30 (AAA format)
ONow.com :30 This was a project where the company wanted sampling, not specificity. Based in Omaha. They got sampling.
100.3 The X 3x :15 Shot with a smartphone, edited with a laptop.
Compilation of. Whatever. (But, it's kind of entertaining.)
From a video animation. Outtakes. Man, actors and the egos!.
Some stock art, some simple footage. And again. A story.
Stock keyable footage, and. A laptop. And some fun. Developed as a syndicatable element for JACK FM nationally.