Everything starts with an idea.
And if you wanna start with the fun stuff and work backward. Okay.
But since you're here for a reason(s) I'm gonna guess that whether it's for television or radio or retail or an agency wanting to white-label some legacy media or social media or a blog or some other SEO enhanced keyword heavy digital content, making a connection with the audience and/or the client starts with "The Idea."
Typically for our purposes, engagement and the revenue that follows is the goal. What I provide is an outside-in approach, where facts and a sales messages are carried by the story; a story that dances right past "attention" security guards irrespective of the medium. It's kept me working for a long time, and still has a long shelf life.
Some people vacation in faraway places. I make stuff up, in the form of half-finished novels, commercials, blog posts, website articles, and anything else that isn't a bullet-point list of all the "whatever" that a client or business or media group thinks they want.
Thank you for your consideration. As your reward for getting this far, see below for fun and or games.
(Click around, watch & listen. If you require more evidence, I'll be glad to pick through the (literally) thousands of scripts and articles and one-sheets and send them along.)
Dan.McColly@REVENUEproduce.com
208-742-4277
Calvalcade of Cartoons: Single Thought Theater
You wouldn't think so ...
But. This idea has generated hundreds of thousands of dollars in revenue. Wanna play?
Okay, well.
So uh. The station had a limited shelf-life,but the intro piece built to launch the station and generate some excitement with staff and clients. Well I guess there's that.