Special Projects - Sales
This area of sales promotion/revenue development has arguably been one of our best party tricks; how to develop something that works for clients, but also engages audiences. For example -
"In the Bag" is a low cost, popular platform for any female-skewing station or stations.
The premise: purchase ten designer handbags (your female staff will LOVE shopping) and give them away through on-air qualifying or any mechanism you choose. Cost, average $250 per handbag.
In addition to umbrella sponsorships, other clients may be sold in with an added benefit. Provide a prize or prizes, and the cost of your participation is reduced dollar-for-dollar up to $fill-in-the-blank.
A VIP party at the conclusion - also at a sold location - guarantees an enthusiastic crowd. And an event for the station(s) that clients and audiences will always remember.
This is the tip of the iceberg as it relates to sales promotion/audience engagement.
Candidly, we find the most success when we turn the binoculars around and start with client needs, putting our interests in the background. That means customized promotions developed based on a customer needs analysis. But it's also another key step in differentiation, and in turning YOU into a "must-buy" resource.
We can consult on and even create the proposals you need in this area. Or. Negotiate other options.
Put it this way. You can hire a sales trainer. You can hire a programming consultant. But this is neither of those.
Dan.McColly@REVENUEproduce.com
208-742-4277
