No matter what the project, long-form or otherwise, everything starts with an idea.  

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That includes an understanding of objectives, of strategy, and then a writer/project manager to learn the puzzle pieces, internalize them, and translate them into the foundation of your message in a genuine, relatable way that aligns to mutually-understood objectives. 

 

Ideally, that means developing a reationship with your project manager so that we learn more about your goals, and the processes and tools that help you achieve them.  As a consequence, each successive project becomes more and more efficient - and effective.

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Always with the understanding.  That clients are people first.

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