We recently met with a manufacturer, discussing some marketing videos they'd like to produce supporting their very specialized niche.
We looked at what competitors had done; slow motion beauty shots of circuit boards and happy workers in blurry, Fantasia-like settings. Pretty. But empty.
Pretty empty.
"So. Are you thinking you want to replicate that?"
"Well. Maybe".
"Mmmm. Okay. But uh, have you thought about telling some stories - and maybe even let the people who work here - and believe in what they do - tell those stories And oh yeah by the way, do you guys ever have any fun?"
Because through experience, we believe that's the recipe to develop messaging that informs, engages and even sometimes - entertains. (Because clients, are people first.)
Dan.McColly@REVENUEproduce.com
208-742-4277
Portfolio - Video/Longform
Idaho Foodbank benefit piece. Some of the interviews were pretty tough. But the results were impactful.
This was an event built on a shoestring. We took amateur snapshots, a few videos, added some graphics and a story. And it's now (last year, second year: $75k raised) a permanent and growing fixture in the area. It's rarely about "wow" production values. It's about authenticity, and a story.
This is from a benefit auction where we donated production of a video for a private children's school. Some of the parents were concerned with showing their kids on camera, so we went another direction. It remains one of our favorite projects.
JACK-FM "sizzle reel" built to support the sales effort of this nationally-syndicated radio format - currently in 60+ markets.