"Dan makes your ad sound like content. And that is the future of marketing."
Dave Beasing, Sound that BRANDS
"Dan's insightful approach to the commercials is funny, engaging, on trend and most of all, results driven."
Ramona Merrill, VP Marketing, Centercal Properties /The Village at Meridian
"Dan is known for creating incredibly memorable commercial and marketing campaigns. His work defines the term "cut through the clutter."
Jim Kalmenson, President, Lotus Communications Corp
“When Dan was awarded the Nobel Priize for Literature, I cried. When he was nominated for the Mark Twain award for comedy-writing, I wept. Mostly because all I got was this lousy t-shirt."
George Santos, House of Representatives, former member of Space and Science Committee, drag queen and inventor of ChatGPT.
Dan.McColly@REVENUEproduce.com
208-742-4277
Portfolio - Radio/Digital Audio - commercial
Category: Medical/Urgent Care
This is part of a campaign developed for a smaller health group in the area. The issue: try to build a marketng advantage n a category where most providers offer the same thing as the next one, and. Where you have to drive by three competitors to get to them. (We had the only annual with them for two years based on this creative - before a bigger competitor swallowed them whole.
Category: Home Furnishings
Here's part of a longstanding campaign for a high-end home furnishings group. In addition to brandbuilding and storytelling, this series has also incorporated some call-to-action/sale-specific content, conveniently wrapped in a he said/she said format.
Category: Restaurant
A simple but effective campaign telling a story with words, pictures (yep, pictures) and weaving specific menu items together with excuses to enjoy a night out.
And. Then there was this thing.
Category: Auto Dealer
This dealer has both Audi and Volkswagen, and has successfully used radio for both.
Category: Mall
Many malls take the "we don't need to advertise" route - at least, the ones that haven't turned into Amazon warehouses. But in the case of our region's high-end outdoor mall, we've had a ten-year relationship with the principals and haven't just earned their trust - we have also been the only media entity with our annual built into their budget. Why? Great service by the AE, and. This.
Category: HVAC
HVAC has become a competitive, bread and butter category. But with so many stores, so many brands and not a lot of built-in differentiation, well. That's where CREATING differentiation comes in.
Category: Theatre
One of dozens of commercials developed for the Idaho Shakespeare Festival over fifteen (or so) seasons. This is business is exclusive to our group.
Category: Real Estate
These are representative spots from a campaign whose goal was to position one real estate firm as being more about people and families - families like yours and mine - and less about four walls, a ceiling and financing.
Category: Bicycle Shop
Part of a years-long, actually, decades-long campaign that's evolved but never really changed. By keeping messaging focused on brand and image - and stories - this shop has maintained margins while only promoting two "sales" each year, until the owner's retirement from the business a couple of years ago.
Category: Outfitter
These stories and others like them helped build a business over a twenty-year run, earning sustained and often exclusive advertising agreements.
And -
Just to show that you really can, using our methods, write for an account and keep it fresh and fun for ... well Pretty much forever. There's this. 21 commercials in abut five minutes.
Category: "Toy" store
THis account hadn't used radio for years, mostly due to the act that the pitch always involved production of spot starrig some breathy female. They told us - come up with something else, and we'll do it. The group ended up with two-plus years of exclusive business due to the creative. (There are a LOT of others in the campaign.)
Category: Furniture/appliances again
Have a "Brand Source" affiliated furniture store where you are? We're co-op friendly - and can still tell a story.