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Portfolio - Radio/Digital audio

Category: Real Estate

 

These are representative spots from a campaign whose goal was to position one real estate firm as being more about people and families - families like yours and mine - and less about four walls, a ceiling and financing.  

Category: Home Furnishings

 

Here's part of a longstanding campaign for a high-end home furnishings group.  In addition to brandbuilding and storytelling, this series has also incorporated some call-to-action/sale-specific content, conveniently wrapped in a he said/she said format.

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Call 208-615-4792

EMail:  info@TateMcColly.com

Category: Restaurant

 

A simple but effective campaign telling a story with words, pictures (yep, pictures) and weaving specific menu items together with excuses to enjoy a night out.  This concept became a template of sorts for other "visual," single-voice campaigns.  

Category: Bicycle Shop

 

Part of a years-long ... actually, decades-log campaign that's evolved but never really changed.  By keeping messaging focused on brand and image - and stories - this shop has maintained margins while only promoting two "sales" each year.

Category: Recreation/Outfitter

 

This outfitter built his brand with these folksy campfire yarns, and in the process became something of a local celebrity.  In all the time we've worked together, the price of an excursion was never mentioned.  Just tall tales and short stories.  And the challenge that comes with keeping stories fresh & fun for about two decades.  

Category: Recycling

 

Another take on recycling.  This work also entailed development of a new slogan to position the client as accepting more than one flavor of recyclable scrap - "We can take it" - which has played into some of the creative and is still in use.  

Category: Home Improvement/Mirror & Glass

 

This family-owned glass shop was in need ot an image makeover after a couple of generations in business.  Part of thei answer, and a common thread through the creative - "Yep.  Atkinson's."   

Category: Furniture/Strong call-to-action

 

Can you still tell a story while putting the focus on "special sale?"  We think so.  A dialogue-style message is infinitely flexible, and proof that even sale copy doesn't have to be, well.  What sale copy usually is. 

21 commercials in 5 minutes.

 

Proof that when you wrap advertising messages into relatable stories - product placement - you can keep a campaign fresh, fun & interesting indefinitely.  

 

Category: Radio station imaging

 

A bunch of random but entertaining station imaging elements

Imaging and promotion -
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